Vol. 20 No. 1 (2025): International Journal of Innovation and Business Strategy (June)

Business

• The Impact of User Interface Aesthetics on Consumer Motivation in Adopting Mobile Banking Applications: A Review

  Chhayna Cheng

  01-15

  • Pdf

• Commercializing Agro-Based R&D in Malaysia: A Case Study of "Break and Protect 2", a Marine Leech Trap

  Wan Norhana Md Noordin, Liyana Ramli, Beng Chu Kua

  16-25

  • PDF

• Benchmarking Malaysia Nanocellulose Commercialisation with Japan

  Noor Hazmira Merous, Latifah Binti Jasmani, Noor Aini Binti Zakaria

  26-38

  • PDF

• The Impact of AI and Machine Learning on Business Model Innovation

  Direesh Reddy Aunugu, Vijayalaxmi Methuku, Praveen Kumar Myakala

  39-52

  • PDF