Vol. 20 No. 1 (2025): International Journal of Innovation and Business Strategy (June)

Business

• The The Impact of User Interface Aesthetics on Consumer Motivation in Adopting Mobile Banking Applications: A Review

  Chhayna Cheng

  01-15

  • Pdf

• A Case Study on Commercialization of Agro-based R&D Technology in Malaysia: Break and Protect 2, A Marine Leech Trap

  Wan Norhana Md Noordin, Liyana Ramli, Beng Chu Kua

  16-25

  • PDF

• Benchmarking Malaysia Nanocellulose Commercialisation with Japan

  Noor Hazmira Merous, Latifah Binti Jasmani, Noor Aini Binti Zakaria

  26-38

  • PDF

• The Impact of AI and Machine Learning on Business Model Innovation

  Direesh Reddy Aunugu, Vijayalaxmi Methuku, Praveen Kumar Myakala

  39-52

  • PDF