Vol. 20 No. 2 (2025): International Journal of Innovation and Business Strategy (December)

Business

• THE INFLUENCE OF BUZZ MARKETING ON THE MARKETING MIND: THE MEDIATING ROLE OF MARKETING INTELLIGENCE – A STUDY OF SALES REPRESENTATIVES OF COCA-COLA AND PEPSI IN MOSUL

  Mohammad Mahmood AL-Mulla hasan

  1-13

  • 1. PDF

• IMPACT OF USABILITY AND USER EXPERIENCE IN ENTERPRISE RESOURCE PLANNING ON USER SATISFACTION IN OPTIMIZATION OF USER CENTRIC DESIGN - SPECIAL REFERENCE TO PRIVATE UNIVERSITIES OF SRI LANKA

  Iruni Satharasinghe, Dr.Sandun Dassanayake, Dr.Indra Mahakalanda

  14-23

  • 2. PDF

• COMMUNITY-BASED REHABILITATION HUMAN RESOURCE MANAGEMENT IN CHINA: A NARRATIVE REVIEW AND INTERNATIONAL COMPARISON

  Jiayue Zhang

  24-32

  • 3. PDF

• RECALIBRATING LABOUR PROCESS THEORY FOR ALGORITHMIC HRM: A SEMI-SYSTEMATIC REVIEW OF GIG WORK (2010–2025)

  Yue Liang, Asmahlati Ahmad, Jian Fang Teng

  33-52

  • 4. PDF

• PROPOSAL FOR AN INDEX OF COMPLIANCE IN ESG INDICATORS

  Carolina Reyes-Bastidas, Guadalupe del Carmen Briano-Turrent, Lázaro Rodríguez-Ariza

  53-66

  • 5. PDF