CAPSIM BUSINESS SIMULATION EXPERIENTIAL LEARNING IN AHIBS MBA PROGRAM – A SURVEY OF USEFULNESS

Abstract

Business simulation games are a great way to learn about business skills. When it comes to learning retention, research shows that business simulation outperforms other pedagogical methods. As a result, including business simulation games in academic courses is strongly advised. Hence, the objective of this survey is to measure satisfaction with the business simulation-based pedagogical method in postgraduate academic delivery. A descriptive quantitative method was employed in this survey to measure the usefulness and satisfaction with CAPSIM Business Simulation among MBA students from Azman Hashim International Business School. Guided by self-developed research instruments, 125 MBA students participated in the online survey. The findings indicated that the vast majority of MBA students supported and exhibited a high level of usefulness and satisfaction with the learning offered by CAPSIM Business simulation. This implies that the experiential learning offered via CAPSIM Business has been significant and influential in learning the real-world business scenarios and the introduction of business simulation experiential learning across educational delivery is highly relevant and contemporary.