Vol. 9 No. 1 (2018): International Journal of Innovation and Business Strategy (June)

Business

• Blending Functional and Emotional Experience with the Experience Economy Model to Understand Resort Experience

  Nor Diyana M. Shobri

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• The Significance of Religious Value and Commitment on Customers’ Satisfaction and Retention for Halal Cosmetics Products in the Malaysian Market

  Bee Li Yeo

• Conceptual Study on Malaysian Male Consumption Behaviour Towards Skin Care Products

  Tan Chun Eng

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• Quality of Service in Public Higher Education Institution (HEI) Facilities: A Critical Literature Review

  Amilia Hasbullah

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• The Relationship of Individual Creativity with Entrepreneurial Intention via Individual Entrepreneurial Orientation (IEO)

  Adi Wira Putera Abdul Rahim

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• Investigating the Role of Social Environment as Antecedents of Intercultural Communication Competence and its Effects on Customer Satisfaction

  Ali Ihtiyar

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• The Perception of ICT Adoption in Small Medium Enterprise: A SWOT Analysis

  Anis Nur Assila Rozmi

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