The Relationship of Individual Creativity with Entrepreneurial Intention via Individual Entrepreneurial Orientation (IEO)

Abstract

The Entrepreneurial Intention model is the most prominent research area in understanding entrepreneurship determinants and the prediction of entrepreneurial activities. While entrepreneurship is a manifestation of innovation which is driven from creativity, there is less attention focused in the literature on the relationship of individual creativity and innovativeness that may lead to individual entrepreneurship inclination. This paper addressed this issue and proposed future empirical investigation on the role of creativity towards entrepreneurial intention through an individual entrepreneurial orientation (IEO) perspective.