Vol. 15 No. 2 (2021): International Journal of Innovation and Business Strategy (December)

Business

• Product Development for Microenterprise: A New Technique

  Budiyanto

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• Emotional Intelligence and Leader Effectiveness : A Conceptual Paper

  Syahrir Rahman

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• The Moderating Effect of Anonymity on Personal Cognitive Attributes towards Knowledge Sharing in Online Programming Communities

  Abdulrazak F.Shahatha Al-Mashhadani

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• Understanding the Impact of Attitude on Organizational Performance

  Nur Anis Nordin

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• Assessing the Interrelationships of Customer-Based Brand Equity: The Case of Automobiles Lubricant Industry in Malaysia

  Zalfa Laili Hamzah

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• The use of Social Media Marketing to Raise Brand Awareness at Brighton International Private School

  Sahar Abdallah Altigany Osman

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• Uncovering Drivers of Customer/Audience Engagement and Media Trust on Mainstream Media

  Zalfa Laili Hamzah

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• Nexus Between Motivational Strategies and Lecturers’ Effectiveness in Nigerian Private Universities Amidst Covid-19 Pandemic: Evidence From Al-Hikmah University

  Yusuf Suleiman

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• Bus Rapid Transit (BRT) in Malaysia: Passengers Satisfaction on Service Quality and Price

  Kanakeswary Mani

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