The The Impact of User Interface Aesthetics on Consumer Motivation in Adopting Mobile Banking Applications: A Review

Abstract

This review article aims to discuss the roles of user interface aesthetics and consumer motivation in m-banking applications. It draws on secondary data to illuminate the impact of design components such as colorfulness, typography, layouts, dark modes, symbolism, and icons on users' involvement and motivation. Core theoretical models and empirical findings are examined to understand the role of aesthetics in influencing user motivation. Additionally, the article demonstrates that well-designed user interface aesthetics optimize consumer experience, encourage involvement, and build confidence, leading to higher user motivation in m-banking. Key components, notably an aesthetically pleasing pattern, user-friendly navigation, and customizable themes, contribute to consumer satisfaction and loyalty. This article precisely highlights significant aspects for mobile banking developers and marketers to strengthen user interface design strategies, fostering a more interactive and inspiring user experience. It has some suggestions for future research to investigate the psychological impact of user interface aesthetics in digital banking.