Factors Influencing Bank Officers into Recommending Financial Products to SME’s: A Literature Review

Authors

  • Yong Wooi Keong Center for American Education, Sunway University, Subang Jaya, Malaysia

Keywords:

Banking, intention, attitudes,, subjective norms, perceived behaviour control

Abstract

Previous literature indicates that there have been difficulties by small and medium sized enterprises as well as agricultural and mining sectors in securing funding from banks to develop their businesses. This paper aims to examine the basic determinants of bank officers intention to properly vet applicants of financial loans using the decomposed theory of planned behaviour (DTPB). It is concluded that the variables proposed in previous studies is sufficient to build the framework to study the intention to recommend financial products to SME’s.

Published

2022-03-24

How to Cite

Wooi Keong, Y. . (2022). Factors Influencing Bank Officers into Recommending Financial Products to SME’s: A Literature Review. International Journal of Innovation and Business Strategy (IJIBS), 12(2). Retrieved from https://ijibs.utm.my/index.php/ijibs/article/view/80