Strategic Entrepreneurship in Family Business

Abstract

The uncertainty market becomes a crucial issue for most business players particularly in Malaysia. They often rely on their strategic and entrepreneurial skills to sustain in the market. Both skills play a vital role to ensure the successful of a business. The complementary issues between strategic management and entrepreneurs have led to the development of strategic entrepreneurship research. Previous studies on strategic entrepreneurship have emerged over the past few years in different perspectives and context. However, there is a lack of study concerning strategic entrepreneurship implementation in family firms even though family firms give a big impact towards economic growth. Therefore, the objective of this paper is to review the literature related to the strategic entrepreneurship, importance of strategic entrepreneurship and strategic entrepreneurship in family firms.