Factors Driving Innovation
Keywords:
Corporate strategy, Leadership, Culture, Resources, InnovationsAbstract
This study aims at exploring the factors determining and supporting corporate strategic innovations as perceived by employees. A pool of variables was formed and refined using literature review survey. The questionnaire designed from this pool was administered to the managers of firms having successful record of strategic innovations. The data analysis suggests four dimensions determining and supporting corporate strategic innovation-leadership, organizational culture, process and systems and resources.