Benchmarking Malaysia Nanocellulose Commercialisation with Japan

Abstract

The global market for nanocellulose is witnessing steady growth, with increased investments and collaborations among research institutions and industries. With its abundant lignocellulosic biomass, Malaysia can produce nanocellulose as a sustainable, renewable, biodegradable, and high performance value-added product. However, the commercial exploitation of nanocellulose in the country has been limited. This research aims to evaluate the current state of nanocellulose commercialisation in Malaysia and to conduct a strategic benchmarking study of leading companies in the field. A face-to-face survey was conducted with companies utilizing nanocellulose using a structured questionnaire. This paper presents the key performance indicators (KPIs) derived from a competency analysis of top Japanese nanocellulose industry players. The benchmarking results highlight critical KPIs, including raw material sourcing, logistics efficiency, equipment availability, product competence, and industry acceptance. These findings may provide valuable guidance for developing Malaysia's nanocellulose industry.