COVID-19 Repercussions on Bangladeshi On-Demand-Food Delivery, Restaurant, and Hotel Industry

Authors

  • Mazuwin Binti Haja Maideen Universiti Teknologi Malaysia
  • Mohammad Imtiaz Hossain Faculty of Management, Multimedia University, 63100, Cyberjaya, Malaysia
  • Nusrut Sharmin Department of Geography and Environmental studies, Faculty of Biological Sciences, University of Chittagong, Chattogram-4331, Bangladesh
  • Tariqul Islam

DOI:

https://doi.org/10.11113/ijibs.v18.135

Keywords:

COVID-19, food, hotel, hospitality, online delivery, pandemic, economy, Bangladesh

Abstract

Objectives: The article's main objective was to explore the impact and consequences of the Novel Coronavirus (2019-nCoV) on Bangladesh's on-demand-food delivery (ODFD), restaurant and hospitality industry.

Methods: To achieve the research objective, qualitative methodology was applied using focus group discussion on the online platform during the movement restriction period. We collected data from four informants, and they were chosen based on their professional relevance with the Food and Hospitality industry. Existing literature is also overviewed.

Results: This study found that COVID-19 significantly negatively impacts the industry. The informants provide the miserable scenario of the industry during this pandemic, besides suggesting possible strategies.

Contribution: This article discusses the impacts of COVID-19 on the on-demand-food delivery, restaurant and hotel industry in Bangladesh in order to provide a better understanding to government and practitioners of why improving the management of response to infectious disease outbreaks is so critical for a country's economy, its society, and its place in the global community. 

Keywords: COVID-19, food, hotel, hospitality, online delivery, pandemic, economy, Bangladesh

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Published

2023-07-02

How to Cite

Binti Haja Maideen, M., Mohammad Imtiaz Hossain, Sharmin, N., & Tariqul Islam. (2023). COVID-19 Repercussions on Bangladeshi On-Demand-Food Delivery, Restaurant, and Hotel Industry. International Journal of Innovation and Business Strategy (IJIBS), 18(1), 50–62. https://doi.org/10.11113/ijibs.v18.135