Navigating Few Ethical Challenges in the Airline Industry: A Qualitative Investigation

Abstract

The purpose of this study is to discover the numerous challenges the airline industry faces particularly with workplace ethics and to investigate the recommendation for the organization to overcome these challenges and ensure long term profitability. The challenges consist of poor ethics in airlines, bribery, and misleading advertisement. This study used qualitative study method with a purposive sampling strategy. Four representatives of the Airlines company were selected with a range of year services between 2 years to 10 years’ working experience from various departments. The result showed the airline industry faces a significant number of problems and roadblocks. Companies in the airline industry find it challenging to maintain a smooth flow of operations and activities. The findings from this study are expected to benefit the airlines industry, the travelers and the researchers that specialized in organizational behaviour study.