Web Networks and Business Platform Models and their Reflection on Activating Pharmacovigilance in Healthcare Organizations

An Exploratory Study in Health Departments in the Northern Region of Iraq.

Abstract

Research Objective: The Primary Objective of This Study Is to Establish Both a Theoretical and Practical Framework Aimed at Examining the Correlation Between Web Networks (WN) And Business Platform Models (Web Platform) (WP) To Enhance Alertness in The Pharmacological (PH) Domain During the Dissemination of Information and Knowledge to Relevant Entities in The Current Research Landscape. Our Approach Begins with A Thorough Exploration of The Concepts of Web Networks and Web Platforms, Aligning Them with The Contemporary Business Environment. Subsequently, We Delve into The Significance of Harnessing Digital Platforms Within Business Organizations. This Culminates in An Extensive Review of Platform Models, Ultimately Leading to The Development of a Web Platform Model Tailored to The Specific Environment and Requirements of The Organization Under Investigation.

Methodology/Design: A Questionnaire Was Prepared to Collect Data from A Purposive Sample Consisting Of (156) Managers and Unit or Department Heads in The Health Departments of The Northern Region of Iraq. The Research Hypotheses Were Tested Using Statistical Analysis with The AMOS Software, And the Findings Were Discussed in Light of The Results. Research Conclusions and Recommendations Were Formulated.

Research Significance: This Research Aims to Identify the Role of (WP) and Their Dimensions in The Development and Sustainability of The Capabilities of The Researched Organizations in Facing Potential Challenges. Additionally, It Seeks to Enhance (PH) Alertness to A Level That Enables the Researched Organizations to Keep Pace with The Rapid Developments Occurring in The Dynamic Environment in Which They Operate.