THE BACKLASH OF QATAR’S 2022 FIFA WORLD CUP SPORTSWASHING: STRATEGIC MISSTEPS IN GEOPOLITICAL REPUTATION MANAGEMENT. IJIBS [Internet]. 2026 Jun. 29 [cited 2026 Jul. 14];21(1):60-73. Available from: https://ijibs.utm.my/index.php/ijibs/article/view/211