MOHAMED SADOM, NUR ZULAIKHA, and SITI HARYANI MAT YUSOFF. 2025. “May I Have Your Order Please? The Effect of Publicity, Trust and Reputation on Purchase Intention of the Fast Food Products”. International Journal of Innovation and Business Strategy (IJIBS) 16 (1). https://ijibs.utm.my/index.php/ijibs/article/view/109.