AL-MULLA HASAN, Mohammad Mahmood. THE INFLUENCE OF BUZZ MARKETING ON THE MARKETING MIND: THE MEDIATING ROLE OF MARKETING INTELLIGENCE – A STUDY OF SALES REPRESENTATIVES OF COCA-COLA AND PEPSI IN MOSUL. International Journal of Innovation and Business Strategy (IJIBS), [S. l.], v. 20, n. 2, p. 1–13, 2025. DOI: 10.11113/ijibs.v20.170. Disponível em: https://ijibs.utm.my/index.php/ijibs/article/view/170. Acesso em: 15 feb. 2026.