MOHAMED SADOM, NUR ZULAIKHA; MAT YUSOFF, SITI HARYANI. May I Have Your Order Please? The Effect of Publicity, Trust and Reputation on Purchase Intention of the Fast Food Products. International Journal of Innovation and Business Strategy (IJIBS), [S. l.], v. 16, n. 1, 2025. Disponível em: https://ijibs.utm.my/index.php/ijibs/article/view/109. Acesso em: 8 jan. 2026.